I’m Katie…
I accidentally fell in love with packaging about 12 years ago while sketching concepts for Tide Pods. Now, I’ve designed packaging for nearly every industry: food & bev, automotive, tech, entertainment, household care, and beauty. My experience in both structural and graphic design means I can deliver full packaging from start to finish. I have even sourced my own packaging from international vendors. I guess you could say I’m the total package.
In addition to designing, I teach. I teach college-level design courses as adjunct faculty for SCCA. I also lead private and group art classes such as hand lettering and basic drawings through Spacecraft. And I volunteer as a skill-sharer with Neighborhood House. Teaching is a way to further share my love of being creative, and I love the challenge of translating knowledge into digestible coursework.
What’s WYABAGO?
Wyabago is an acronym for the age-old quote, “Whatever you are, be a good one”. It’s a quote that first came to my attention on a greeting card I bought for my dad’s birthday. Though he had never used the exact words, it was a sentiment he certainly taught.
As an independent creative, I tend to wear a lot of proverbial hats, but this concept keeps me present. No matter what I’m creating or what role I”m playing in the process, I put my heart into it and strive to make it not only good but great.