POP SONIC BEAUTY: RAPID ROLLOUTS

POP SONIC LAUNCHES 15+ PRODUCTS YEARLY.

These products all get ordered within the same two months and it is a dead sprint to get all the packaging out the door.

We created a system that was highly repeatable but flexible for product size, packaging structure, and communication requirements.

It also flexes for timelines. Sometimes things need to be done in days, sometimes we have weeks. The system accounts for that difference with two approaches to back of box.

Bringing brand cohesion

With a new logo and a cohesive design system, Pop Sonic feels more luxury than ever before.

Packaging is now featured in Amazon listings and on the website because it elevates the brand.