Microsoft Commercial Packaging
Microsoft wanted to offer something special for commercial clients, offering less waste and more flexible bundling options. I led the graphic and content optimization efforts - enabling bulk solutions and creating less waste with reduced labeling.
Functionality beat beauty in this packaging strategy - but that didn’t mean we weren’t still obsessed with details!
Large bulk orders meant lots of wasted material and time opening our perfectly dampened telescoping boxes. This inspired us to offer a bulk packaging option. We created a structure & graphics system that enabled shipping 5 devices in the least amount of space possible.